TABLE OF CONTENTS
To help you see what's inside Get The Drive, here is a snapshot of the contents:
INTRODUCTION
GREAT EXPECTATIONS
STEP 1 – CREATE YOUR MATRIX
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RULE NO.1 – YOUR FIRST, THEN THE HOW
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RULE NO.2 – THIS IS BUSINESS
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RULE NO.3 – YOU ARE A RACENTREPRENEUR
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RULE No.4 – THE SPONSORSHIP GAME IS DIFFERENT NOW
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RULE NO.5 – SPONSORSHIP IS NOT YOUR ONLY OPTION
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RULE NO.6 – COMMIT!
STEP 2 – GET CLEAR
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YOUR NORTH STAR
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YOUR WHY
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WHERE ARE YOU NOW?
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WHAT STOPPED YOU?
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WHAT IFS
STEP 3 – THE GREAT 8
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SET YOUR FIRST QUEST
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THE GREAT 8 RUN THROUGH
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STRATEGY 1 – SPONSORSHIP
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YOU ARE HERE TO SELL PRODUCTS
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THE CLASSIC PRODUCT
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WHAT TO OFFER COMPANIES
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GET STATS THAT SELL
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5 THINGS THAT COMPANIES WANT
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GET YOUR FIGURES RIGHT
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SET YOUR SALES TARGETS
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HOW TO MAKE A KILLER PROPOSAL
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WHAT GOES INTO YOUR PROPOSAL
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WHICH COMPANIES TO APPROACH
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STRATEGY 2 – B2B, THE ULTIMATE WAY TO GET THE DRIVE
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SOME GREAT EXAMPLES OF B2B WORKING
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HOW TO CONVERT COMPANIES BY USING B2B
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HOW TO APPLY B2B
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STRATEGY 3 – DRIVER INVESTMENT
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STRATEGY 4 – DONATIONS
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STRATEGY 5 – RACE TEAM DEAL
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STRATEGY 6 – PRO DRIVER
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STRATEGY 7 – MANUFACTURERS, D. PROGRAMS & SCHOLARSHIPS
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STRATEGY 8 – TROJAN HORSE
STEP 4 – GET BATTLE READY
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CLEAN UP YOUR ONLINE IMAGE
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CAN YOU BRING THE BUDGET DOWN?
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YOUR STRENGTHS & WEAKNESSES
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BUILD YOUR ARMY
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HUNT & GATHER ON THE WEB
STEP 5 – THE 3 MASTERS
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MASTER TIME
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TIME TIP 1 – KNOW YOUR 105
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TIME TIP 2 – HANDLE DISTRACTION
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TIME TIP 3 – MAXI ATTACK SYSTEM
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MASTER YOU
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OBSESSION IS YOUR WEAPON
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HOW TO BE MOTIVATED
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HOW TO BE CONFIDENT
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HOW TO HIT EVERY DAY RUNNING
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USE QUESTIONS TO CONTROL YOUR EMOTIONS
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YOUR PERSONAL LIFE & ENVIRONMENT
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MASTER SELLING
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GET SOLD
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CREATE A WINNING ELEVATOR PITCH
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THE BOARDROOM SALES PITCH
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THE MINDSET THAT WILL WIN THEM OVER
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PIGGY BACKING
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GETTING THROUGH TO THE RIGHT PEOPLE
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NEVER STOP PULLING
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THE END
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